The requeriment
The challenge in the Saborgrama branding project was to encapsulate the warmth and dynamism inherent in the client’s food photography. With a style characterized by saturated colors and illuminated elements, the goal was to evoke these sensations within the brand. The client sought a logo that departed from conventional food photography elements, aiming for a lively and personalized representation.
Anatomy
I embraced a hand-drawn font to infuse personality and uniqueness. Through intuitive strokes and strategic rotations.
Influenced by the saturated colors and illuminated compositions of our food photographs, the logo captures the warmth and vitality that define Saborgrama. Steering clear of the mundane, we integrated playful vectors and unconventional elements, infusing a sense of joy and creativity into our visual representation.
Proposal & Process
The initial phase involved exploring references and conceptualizing the logo design. The conventional approach incorporated a camera lens and subdued fonts, aligning with typical food photography aesthetics. However, in a second iteration I felt like I wanted to get away from a too literal approach. Then I explored a more unconventional, hand-drawn font with rotated elements, injecting a sense of playfulness and dynamism and was the key to represent the brand!
The Delivery
The impact of Saborgrama branding extended beyond visual aesthetics, delving into a more personal and emotional connection with the audience. The logo successfully represented the energetic and fun personality of both the brand’s photography and the client, Andres. This departure from conventional branding norms contributed to a distinctive and memorable identity.
