UI

Renault

Web design for 50 years aniversary in Colombia

Introduction

The challenge in the Renault “50 Years” project was to commemorate Renault’s 50th anniversary in Colombia through a simple yet impactful web presence. The client sought to create a platform where individuals could participate by voting for the Renault 50th-anniversary logo. The winning logo would be featured on cars assembled during this significant milestone.

The essence of the landing page needed to evoke nostalgia, acknowledging the 50-year journey of Renault in Colombia. The goal was not only to celebrate the company’s growth but also to showcase the existence of a Renault car assembly plant in the country.

 

Proposal & Process

In the design process, emphasis was placed on maintaining simplicity while incorporating distinct brand patterns and representative colors. The challenge was to have these elements seamlessly into the web page, capturing the essence of Renault’s identity. The design aimed for clarity in encouraging logo votes, fostering a sense of connection, and embodying the brand’s legacy in Colombia.

Pick one!

User interaction on the web page went beyond a mere celebration; it was an invitation for active participation. The design ensured a user-friendly experience, guiding visitors through a straightforward voting process. Beyond visual representation, users were engaged with the knowledge that their votes played a pivotal role in deciding the final logo, which would be featured on Renault cars for the year. This approach communicated to users that their opinions held genuine importance for the brand, fostering a deeper connection with Renault’s journey in Colombia.

The Delivery

The Renault “50 Years” web page successfully engaged the community in the celebration of a significant milestone. The impact was tangible, with the winning logo becoming a symbol imprinted on Renault cars assembled during this period. The project effectively conveyed Renault’s long-standing presence and contribution to the automotive landscape in Colombia.

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Where to find us

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New York 20020
Phone: 657/4872-51475
lekker@qodeinteractive.com

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