The Maggi de la Huerta web project aimed to highlight Nestlé’s venture into the Colombian market by showcasing the agricultural roots of their products, emphasizing the contribution of Colombian farmers.The focus was on presenting two compelling stories, with Don Abelardo cultivating onions in Cucaita, Boyacá, as a central character.

The challenge was to create a web experience that immersed users in the farmers’ world, fostering a sense of connection with the agricultural origins of Maggi’s ingredients.