UI / UX

Maggi

Brand collab and enhanced cooking experience

Introduction

I present you “Maggi the culinary experience” This app was an interesant challenge, the brief was to introduce an unique culinary training experience, empowering users to select dishes aligned with their cooking experience through an interactive form.

The focus was on achieving a minimalist design with impactful contrasts, maintaining brand consistency for Maggi. Additionally, a key feature was a visually engaging section highlighting the creation of healthy dishes using Maggi products, encouraging users to challenge themselves weekly. The app’s strategic alliance with a food delivery service facilitated ingredient purchases, enhancing accessibility for users.

Proposal & Process

The design process involved meticulous attention to creating a visually appealing and minimalist interface. Clean photography complemented the contrast-driven design, ensuring a user-friendly experience. The addition of a visually rich section aimed to inspire users with the possibilities of healthy cooking using Maggi products.

The strategic collaboration with a food delivery serivice was seamlessly integrated into the app, offering users a convenient way to access ingredients.

Gamification elements were strategically implemented to keep users engaged and motivated throughout the Maggi training program.

Let's create healthy dishes!

The user interaction was carefully crafted to ensure an intuitive and enjoyable experience within the Maggi app. From a very easy to use form for dish selection to the visually rich cooking section, users were guided seamlessly through the culinary training program.

The Delivery

The app’s impact extended beyond training, offering users a convenient means to access Maggi products and ingredients.