Founder / Product development / UI / UX

Cherry Cups

Menstrual Cup Company

Introduction

As the founder of Cherry Cups, my mission was to change the perception and taboos around menstruation. The north start was to create awareness campaigns that promote menstrual health education, sustainability, and social responsibility.

The challenge was to establish Cherry Cups as an innovative brand offering solutions for menstrual management. I focused on setting the brand apart through unique colors, a distinctive company message centered around female empowerment, and an overarching commitment to social change.

Proposal & Process

My proposal involved integrating education, sustainability, and social responsibility into the core business strategies of Cherry Cups. I aimed to redefine menstrual cup entrepreneurship globally.

The process involved creating the brand from scratch. This encompassed everything from selecting distinctive colors to crafting a powerful company message. The emphasis was on female health, reflected in the brand’s visual identity and communication strategies.

Web page V1

The Deliver

The Cherry Cups project included the creation of a website, requiring careful consideration of content architecture. I strategically placed calls-to-action (CTAs) based on site analytics to maximize user engagement. The website became a platform that not only sold menstrual cups but also served as an engaging knowledge center.

I ensured that the website’s sections stood out, facilitating a seamless user experience. The design decisions were data-driven, influenced by the analytics of the site to enhance user interaction and guide visitors to the desired actions.

360 Overview

As the founder of Cherry Cups, I led the charge in transforming challenges into opportunities. My role extended beyond conventional entrepreneurship; I served as both visionary and executor.

My hands-on involvement extended to the digital realm, where I spearheaded the design and development of Cherry Cups’ website. From content architecture to user experience optimization, every decision aimed at fostering a strong connection with our audience.

The Result

The impact of Cherry Cups was significant, directly influencing our followers and clients. The approach of using education and social work as tools for growth resulted in a strong community following. By managing Instagram and creating an engaging knowledge center, we successfully combined marketing with a commitment to social change.

For more insights into this project or to discuss collaboration opportunities, please feel free to reach out on instagram @mycherrycups