The requeriment
This project delved into creating the identity for a company specializing in cannabis-infused cosmetics. Initially perceived as straightforward, it evolved through three iterations, exploring and incorporating iconographic elements to highlight the multifaceted essence of the brand.
Anatomy
Through the iterations of the logo, the client realized they were seeking something more minimalist. It became evident that integrating a second graphic element after the font was unnecessary. When we introduced the slogan, it provided an elegant touch that aligned with the client’s refined preferences.
The Process
In the evolutionary journey of the logo, the initial iteration aimed to intricately depict the seed cycle, capturing the essence of cannabis growth. Responding to the client’s preference for minimalism, the second iteration explored representing cañamo fibers, symbolizing the brand’s connection to its core ingredient. The final refinement embraced minimalist elegance, gracefully integrating the brand’s slogan. Stripped of intricate details, the logo now stands as a powerful symbol, embodying simplicity, natural elegance, and the quality synonymous with the brand’s cannabis-infused cosmetic line. This refined representation seamlessly aligns with the brand’s identity, resonating elegantly with its discerning audience.
