After sale customer retention strategy
In this project, I played a pivotal role in UX design and prototyping. The objective was to transform the traditional post-sales service into an engaging experience through the Renault community platform. The emphasis was placed on creating a dynamic and elegant site that departed from conventional blog or social media formats, with a particular focus on horizontal scrolling for optimal video and photo content viewing. The initial release prioritized mobile accessibility.
To achieve the requierment, I incorporated horizontal scrolling into the wireframes, ensuring an intuitive flow through videos, testimonials, and influencer content. the design aimed to provide a visually compelling experience to enhance the nature of the content.
The “Imperfect Tales” section was seamlessly integrated into the wireframes, emphasizing a user-centric approach to storytelling. Through engaging videos, this section aimed to humanize the brand by spotlighting the diverse and genuine experiences of Renault owners.
A key feature proposed was the “Partnerships” section. This segment aimed to provide Renault car owners exclusive access to discounts and perks as a community member.
Owners could enjoy special offers, such as bonuses or discounts on additives, tires, and other automotive brands, fostering a sense of value and community loyalty.
While the Renault community platform was in its early wireframe stages, the client recognized the potential for a more dynamic post-sales service. The emphasis on an elegant and mobile-first design set the foundation for a future digital space that aimed to redefine the brand-user relationship within the Renault community.
In conclusion, the Renault project marked a step towards transforming the post-sales service into a vibrant and interactive experience.
